Technical SEO optimisation

Making the site fast, crawlable and technically sound — the foundation before the content.

The problem

The site is slow, poorly indexed, or lost traffic after a migration: technical issues block any content or communication effort built on top of them.

Concrete deliverables

Core Web Vitals audit and full crawl, fixing indexation blockers, structured data implementation, technical hardening of the site, and migration support (domain, CMS, hosting) without losing rankings.

  • Full technical audit (crawl, Core Web Vitals, indexation)
  • Fix plan prioritised by impact
  • Structured data (schema.org) implemented
  • Migration checklist with no traffic loss
  • Post-intervention monitoring

Who it’s for

  • Sites with unexplained organic traffic loss
  • Migration projects (CMS, domain, hosting)
  • E-commerce and publishing sites facing scale issues

Frequently asked questions

Is a technical audit enough to improve rankings?
No: it removes the technical blockers that prevent Google from properly discovering and valuing the site. It’s the necessary foundation, not the whole picture — it’s often paired with editorial work (see the SEO service).
How long does a technical audit take?
It depends on the site’s size. A first diagnosis with clear priorities is usually available after the crawl and initial analysis phase, ahead of the detailed fix plan.

A slow or poorly indexed site undermines any content strategy from the start. Technical work isn’t a finishing touch — it’s the condition for everything else, content and communication included, to have a measurable effect.